AI that finds what's worth building
northstar.pm is a discovery-to-delivery product management agent. You are in control, while northstar handles the heavy lifting.
Connect your customer channels — interviews, support tickets, surveys, call transcripts, in-app feedback — and turn feedback into ranked priorities with evidence
Start with a product idea — and it walks you through market research, competitive analysis, and personas, then updates your vision as customer feedback comes in
Generate epics and stories in Jira / Linear with acceptance criteria and clear rationale
Keep decisions aligned through delivery so the "why" does not drift
Delivery is in Jira. Discovery is everywhere.
northstar.pm doesn't replace Jira — it increases the efficiency of every product decision that feeds into it.
Founder-led teams don't struggle to write tickets. They struggle to turn messy inputs — interviews, support threads, surveys, call transcripts — into priorities they can defend, then get that context into Jira without it evaporating.
Decide faster
Synthesize feedback from every channel into ranked opportunities in minutes instead of weeks.
Defend priorities
Every recommendation traces back to customer quotes and quantified data. Alignment is grounded in evidence, not opinions.
Ship without drift
Epics and stories carry the rationale forward into Jira, so delivery stays anchored to outcomes.
Built for growing teams that have more customer feedback than time to make sense of it
For Founder-PMs
Stop being the bottleneck on prioritization. Connect your customer channels, get a ranked roadmap, and push Jira-ready work your team can ship — with the 'why' attached.
For Product Managers
You're systematizing product decisions and there's no process yet. Go from scattered feedback across email, HubSpot, surveys, and support tickets to a defensible backlog with evidence behind every call — without stitching it together manually.
For Engineers and Founders
Start sprints from clear outcomes, not vague ideas. Get epics and stories with acceptance criteria and context attached — fewer mid-sprint reversals, less re-litigation.
Human-in-the-loop by design
You set direction
goals, constraints, priorities, and “what not to do”
AI drafts the artifacts
themes, ranked opportunities, roadmaps, epics, stories, and specs
Review gates keep you in control
you inspect the evidence, edit the output, and approve before anything becomes “engineering-ready” or exports to Jira
Turn discovery into a ranked roadmap you can defend
Go from raw customer feedback across every channel to a clear set of ranked opportunities — each backed by traceable evidence so you can commit with confidence.
Connect HubSpot, email, surveys, call transcripts, in-app feedback — or upload directly
Cluster themes into opportunities with evidence you can trace back to source
Align stakeholders with clear tradeoffs, not opinions
Transform the selected opportunity into Jira-ready work
Turn ranked priorities into a delivery plan your team can execute — without rewriting everything by hand or losing the 'why' along the way.
Jira stays your system of record. northstar.pm makes the decisions behind every ticket faster and more defensible.
Generate epics and user stories with acceptance criteria
Keep rationale attached to every epic and story so it survives handoff
Two-way sync with Jira so work stays current in both systems
Keep delivery aligned to the original intent
As scope expands and priorities shift, the original intent gets lost. Track decisions and flag drift so teams stay anchored on outcomes.
Maintain a lightweight decision log
Flag scope drift early with 'what changed' context
Keep stakeholders aligned without re-litigating past decisions
Close the loop from shipped feature to next roadmap cycle
Capture feedback from connected channels, tie it to existing themes and opportunities, and roll it into future prioritization — so improvements compound instead of getting lost.
Centralize feedback from HubSpot, surveys, support, and in-app channels
Prioritize updates by evidence-backed impact
Track the lifecycle from customer request to decision to shipped
Why choose northstar.pm?
Faster and better decisions, clearer rationale, Jira-ready execution.
Speed
Go from customer conversations across every channel to ranked opportunities and a Jira-ready plan in minutes, not weeks.
Capacity
Spend time on decisions and tradeoffs, not doc wrangling and ticket rewrites.
Risk
Reduce scope drift and rework by keeping the rationale attached from discovery through delivery.
Control
Review gates at every step. Outputs reflect your judgment, not a black box.
Want to go faster?
We got you covered
northstar.pm is even more effective with hands-on support tailored to how your team actually works. We help you set up a repeatable operating system around intake, prioritization, roadmap hygiene, and feedback loops — so the workflow sticks as your team scales.
Enterprise-grade security by default.
Trust-first by design, so you can upload real discovery data with confidence.
Your data is not used for model training
Workspace isolation and role-based access controls
You own your data and can delete your account at any time
Human-in-the-loop workflow with review gates before exports
Customer stories
Founder-led teams use northstar.pm to turn discovery into decisions, and decisions into Jira-ready work.
Helping founder-led teams ship the right thing, faster
We believe great products come from clear decisions backed by evidence. northstar.pm helps teams connect what customers say with what users do, then turn that clarity into delivery-ready work without losing control.
Built for Jira-first, founder-led teams
Grounded in traceable evidence and human approval
Focused on the full decision loop, not one-off drafting
Ready to own the full loop?
Start a trial — connect your first customer channel and get a ranked roadmap with Jira-ready epics in minutes.